Commercials
Stories in motion
Fashion
Editorial
Katrina Leva · Creative Director
I start with the idea and choose the tools that serve it.
My job is to understand what the brand is trying to say, how people should feel when they see it, and then find the smartest way to bring that to life.
I spend a lot of time testing new AI tools, models and workflows, so my clients do not have to figure all of that out themselves. I already know what is worth using, what is not, and what will actually help the project look better, move faster or make more sense for the budget.
Sometimes that means working entirely with AI. Sometimes it means combining real photography or video with AI. Sometimes the best answer is mostly real. I choose what fits the idea, rather than forcing the idea to fit the technology.
What I do
Have something in mind that you do not see here? Good. Tell me what you want to make, and I’ll figure out the smartest way to build it.
